SEO GUIDELINE

SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings for a website or e-shop. In search results Google displays links to pages it considers relevant and authoritative. Google uses about 200 ranking factors to list a site in its results. We can make sure that your site appears in Google and can be found in search engines for words and phrases relevant to what the site is offering and your customers are searching for. There are two major forms of search engine optimization; they are the on-page SEO and the off-site SEO. On-page optimization is the first part of our work and refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by building elements on your site and by coding on your page. Off-site optimization, refers to Reputation management, Social media engagement and relevant links referring to your site, in order to further increase targeted web traffic.

FACTS:

Our SEO experts and partners are the biggest in Greece and they are also recognized as one of the top agencies with SEO services in the country. Our group of partners has managed to:

• ▪ Cooperate with more than 600 clients, trusting the agency for building and executing successful SEO campaigns.
• ▪ Rank at the 1st page of Google’s search engine results of thousands of competitive keywords.

WEB DEVELOPMENT

We have a specialized experience regarding the development of e-shops, along with several corporate websites, partnering with widely known Brand names. We focus on key features, such as:

• ▪ Functionality, easiness of use, user-friendliness
• ▪ Custom features and functions needed to be supported, complying with client’s needs
• ▪ Attractive & modern design, differentiating each client from the competition
• ▪ Conversion rate optimization, focusing on increasing online purchases (e-shops)
• ▪ On-site & Off-site elements optimization to meet Google policies and gain a notable ranking at the Search engine’s results

FACTS:

Up to now, our partners present a portfolio on up to 500 websites and e-shops.

INTERNET CAMPAIGNS

Our agency provides integrated services, regarding the online promotion and marketing of several brands and businesses. Our goal is to maximize a brand exposure to segments we have identified as potential customers. Through a combination of marketing methods and the digital strategy meeting each client’s needs, we capitalize on different online channels, with the goal to maximize ROI, improve certain KPI’s, build awareness and find new customers on the behalf of our partners. Our group partner experts consistently provide superior results with their wide range of Internet Marketing services.

• ▪ Search Engine Optimization (SEO)
• ▪ Search Engine Marketing (SEM)
• ▪ Social Media Marketing
• ▪ Email & Mobile Marketing
• ▪ Affiliate Marketing

CRO

CRO or Conversion Rate Optimization is the method of using analytics and user feedback to improve the performance of a website. It is one of the most important factors for achieving a company’s goals online. Through a systematic approach and analysis, our group of partners provides insights for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage (form competition, newsletter sign up, contact etc.). CRO analysis involves an in-depth look at everything, from the structure and content of landing pages and forms to the user’s experience during checkout on your webpage. Through the collected data, our experts access all the areas where your page is losing traffic and conversions, in order to provide solutions for improving the related KPI’s.

Absolute Value's Business and Communication web services consulting has the same policy with the general clients strategy helping them to achieve their corporate goals and their expectations.